Introduction
In today’s digital age, having accurate and up-to-date data is a cornerstone of effective client targeting and optimized marketing strategies. Businesses in IT and marketing often face the challenge of targeting the right audience efficiently, and this is precisely where we stepped in to assist one of our clients.
Our client, an IT company specializing in optimizing campaigns for the healthcare sector, approached us with the goal of building a robust and customizable database of healthcare specialists. Leveraging our expertise in web scraping and data processing, we delivered a solution that met all their needs.
The Challenge
The client had clearly defined requirements:
- Comprehensive data collection – gathering detailed information about healthcare specialists across 40 categories.
- Data quality assurance – a strong emphasis on accuracy and completeness, prioritizing quality over quantity.
- Flexible data format – the database needed to be customizable and easily structured to suit the client’s specific requirements.
- Automated updates and maintenance – to keep the database relevant and up-to-date.
- Quick implementation – the entire project needed to be completed within one week.
Our Solution
To meet these requirements, we designed and implemented a tailored solution that included the following:
1. Data Collection Strategy
Through thorough analysis, we identified firmy.cz as the primary data source, supplemented by zivefirmy.cz. These platforms share a common database, enabling us to streamline the data collection process and avoid duplication.
2. Scraper Development
- We developed a custom web scraping tool capable of efficiently extracting data across 100+ healthcare specialization categories.
- The tool provided access to a comprehensive database of 20,000 to 25,000 unique records, including:
- Contact information (email, phone, address).
- Categories of specialization.
- Regional details.
3. Data Organization and Customization
- The collected data was structured into Excel and JSON formats for easy filtering and customization.
- Deliverables included:
- Master overview – a consolidated file of all collected data.
- Category-specific files – segmented datasets based on the client’s target specializations.
4. Automated Updates and Maintenance
- We implemented an automated update system to monitor changes in publicly available data.
- This ensured that the client’s database remained accurate and relevant without requiring manual intervention.
- We offered long-term support for database maintenance and the option to expand its scope.
Results
1. Complete Fulfillment of Requirements
- Delivered a fully customized and adaptable database within one week.
- The client received a user-friendly system that enables targeted outreach based on category and region.
2. Significant Time and Resource Savings
- Automation saved the client dozens of hours of manual labor each month.
- Accurate and current data reduced costs associated with ineffective campaigns.
3. Flexibility and Long-Term Sustainability
- The database is easily customizable for new categories and expandable with additional data sources.
- Automated updates ensure its long-term relevance and usability.
Client Testimonial
“Working with AW Data Scraping has opened new opportunities for our campaigns. Thanks to high-quality data and a reliable system, we’ve significantly improved our targeting and the effectiveness of our marketing activities.”
Conclusion
This case study demonstrates how automated data collection from public sources can be an invaluable tool for companies needing custom-built databases. Our solution not only met the client’s requirements but also enhanced their campaign efficiency and reduced operational costs.
Do you need a similar solution? Contact us to learn how we can help optimize your processes with tailor-made data solutions.
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